energy for your soul
Ethically-sourced African coffee
10% off your first order
Use discount code: FIRSTORDER
If Afrobeats and coffee had a baby...
You’d have Joro Coffee
At Joro Coffee, our mission is to create a harmonious fusion between the rich, vibrant flavors of African-grown coffee and the infectious rhythms of Afrobeats, the music genre that originates from Africa. We believe that both coffee and music possess the power to connect people, transcending borders and cultural barriers. By celebrating the unique qualities of each cup of coffee alongside the diverse sounds of Afrobeats, we aim to offer an immersive experience that reflects the heart and soul of African culture. Our commitment is to elevate the appreciation of both coffee and music, ensuring that every sip and every note resonates with authenticity and joy.
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You got this!
Every soul needs good energy
We created this brand to be better stewards of the earth and its people.
Kindness for the people
We work exclusively with importers that provide a living wage for their farmers.
Kindness for the earth
Our packaging is compostable to ensure that we don’t create waste for future generations.
Kindness for the kids
We collect toys to share with children in Kenya who do not have access to the delight of owning their own toy.
Free shipping over $50
“Superb coffee, excellent customer care”
Diane V | Feb 9, 2024
“Excellent quality product and wonderful service - HIGHLY recommended!”
Lisa L | Jan 6, 2024
“So easy to order and quick delivery. My husband loves this coffee and those we share it with comment on how good it is.”
Carla P | Dec 26, 2023
It’s no fun when you run out of coffee
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10% off
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Timely delivery
Every 2 or 4 weeks
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You know what it is
The healthy energy drink
JORO ENERGY DRINK
NO SUGAR
NO CAFFEINE
NO CALORIES
InIntroducing Joro Energy, the energy drink that is good for you. A new healthy energy drink designed to elevate your performance and enhance your well-being. Packed with 500mg of taurine, Joro Energy provides a powerful boost to your physical endurance and stamina, making it the perfect companion for your workouts and busy lifestyle. Taurine, an essential amino acid, is renowned for its ability to support cardiovascular health, promote muscle function, and reduce fatigue, ensuring that you stay energized and vibrant throughout the day.
Make it about the farmer
My name is Mukurima Muriuki, I am a second-generation Kenyan coffee farmer who now lives in Los Angeles and co-founder of Joro Coffee.
My grandfather who I am named and under whose tutelage I grew up, used to share shocking stories of life growing up under a dehumanizing colonial rule. According to colonial policy, Africans were meant to provide free labor in the settlers’ farms and were not accorded any education.
After attaining independence and freedom, known in the Kiswahili language as “Uhuru” Africans finally had access to the land once controlled by colonial powers. For the first time, Africans could grow crops like coffee, earn a livelihood, and better their lives.
Today, sadly, most small-scale coffee farmers have yet to taste the true “Uhuru” of their labor. Despite African coffee being one of the most highly sought-after coffees in the world, the farmers do not get a fair share of the market value because the supply chain process is rigged against the farmer.