Afrobeats. Coffee. Love.

Inspired by the infectious beats of Afrobeats music and the aromatic allure of freshly brewed coffee, Joro brings together two passions in perfect harmony. Our commitment to authenticity extends from the music we love to the coffee we brew. We travel across the continent, forging partnerships with local farmers who share our dedication to quality and sustainability. By ensuring that every farmer receives a living wage, we empower communities and promote economic growth, one cup at a time.

Joro is more than just a coffee company; it's a cultural movement, a rhythmic journey through the soul of Africa.

Our Mission

At Joro, we blend the rhythm of Afrobeats with the warmth of coffee to create an uplifting experience for enthusiasts who savor both. Rooted in Africa's rich coffee heritage, we pledge to deliver exceptional quality coffee sourced directly from farmers who are paid a fair wage, ensuring sustainability from bean to cup. Our mission is to celebrate African culture, empower local communities, and ignite joy in every sip.

Our Core Values

  1. Authenticity: We honor the authenticity of African coffee traditions, sourcing our beans ethically and showcasing the diverse flavors of the continent.

  2. Community: We foster a sense of community among Afrobeats fans and coffee lovers alike, creating spaces for connection, conversation, and celebration.

  3. Sustainability: We are committed to sustainable practices, prioritizing fair wages for coffee farmers, environmentally conscious sourcing, and minimizing our carbon footprint.

  4. Quality: We uphold uncompromising standards of quality in every aspect of our business, from sourcing to roasting, ensuring that each cup of Joro coffee delivers an exceptional experience.

  5. Inclusivity: We embrace diversity and inclusivity, welcoming everyone to experience the vibrant fusion of Afrobeats culture and coffee enjoyment.