Africa is a continent rich in culture, music, and dance. From the energetic beats of Afrobeats to the deep, soulful rhythms of Amapiano, every dance tells a story—just like every cup of coffee.

At Joro Coffee, we celebrate the vibrant spirit of Africa by pairing our unique coffee blends with the dance styles that inspire them.

Think about our definition of the coffee we sell; If Afrobeats and African Coffee had a baby, the baby would definitely be called Joro Coffee.

Here’s a deeper look at how our coffee beans carry a rhythmic feel borrowed from every piece of land they originated from.

Ngoma Coffee – Feel the Rhythm of Bongo

Ngoma, meaning “drum” in Swahili, represents the heartbeat of East African music and dance. This coffee is bold, lively, and full of character, much like the bustling streets of Nairobi, Kampala, and Dar es Salaam.

Just as Ngoma music brings people together with its infectious energy, Ngoma Coffee is perfect for moments of connection, whether shared with friends or enjoyed in solitude. Let each sip transport you to an East African dance floor where tradition and modern beats intertwine.

Ethio-Jazz Coffee – A Cultural Symphony

Much like Ethio-jazz, this coffee blend is complex, layered, and deeply rooted in Ethiopian culture. The Ethiopian coffee ceremony is a ritual that brings people together, just as Ethio-jazz invites listeners to immerse themselves in rich textures and rhythms.

Each cup unfolds like a jazz composition—smooth, sophisticated, and filled with unexpected notes. It’s the perfect choice for quiet mornings or introspective afternoons, offering both depth and cultural pride in every sip.

Afrobeats Coffee – Pure Energy in a Cup

Afrobeats is all about movement, joy, and celebration. It’s the soundtrack of Africa’s vibrant youth, blending traditional African sounds with modern pop, hip-hop, and dancehall influences.

Afrobeats Coffee captures this dynamic energy with a rich and lively flavor profile, making it the ideal companion for those who love to start their day on a high note. Just like an Afrobeats dancefloor, this coffee keeps the good vibes flowing.

Kwasa Kwasa Coffee – A Dance of Flavors

Originating in the Congo, Kwasa Kwasa is a dance of fluid hip movements and rhythmic steps. It’s lively, expressive, and impossible to resist—just like our Kwasa Kwasa Coffee.

This blend offers a bold yet smooth taste, mirroring the balance of energy and elegance in the dance. Best enjoyed in good company, Kwasa Kwasa Coffee is perfect for gatherings, celebrations, or simply when you need a sip of something uplifting.

Amapiano Coffee – Smooth, Deep, and Captivating

Amapiano, South Africa’s house music sensation, is known for its mellow beats, deep basslines, and jazzy undertones. It’s a genre that soothes and energizes at the same time, much like our Amapiano Coffee.

This blend is smooth, rich, and immersive, perfect for those who appreciate depth and character in their coffee. Whether you’re unwinding after a long day or getting into your creative flow, Amapiano Coffee sets the mood just right.

Sip, Dance, and Celebrate African Culture with Joro

At Ngoma Coffee, we believe that coffee is more than just a drink—it’s an experience, a connection to culture, and a celebration of African rhythms. With every cup, you’re not just enjoying rich flavors; you’re embracing the spirit of African music and dance.

So, whether you’re sipping on Ethio-Jazz Coffee in a reflective moment or energizing your day with Afrobeats Coffee, remember: every sip has a story, and every story has a rhythm.

Which coffee and dance match your vibe today? Let’s celebrate the beauty of African culture—one cup at a time.

Beans Per Rhythm: Which African Dance Matches Your Coffee?